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Sell Your Products with Effective Copywriting

A lot of home businesses owners focus on face-to-face selling, which can be very effective, but extremely time consuming. For the same time you spend giving someone a 20 minute spiel about your products, you could spend that time writing up some highly-effective promotional materials that can be used over and over again to sell your product to countless people. Instead of selling to one person at a time, you can sell to plenty with the same amount of work.

That’s what copywriting can do for you. If you’re not familiar with the term copywriting, it refers to the words you use to create your various sales messages and promotional tools. Copywriting can be used on everything from your business cards to flyers to brochures to websites.

The problem is, many home business owners don’t understand the power copywriting can have in generating more sales for their businesses. They throw together a business card or website and then wonder why nobody follows up with them. Effective copywriting urges your potential customers to take action on your sales messages. If you use well-crafted copy in your business, you’re likely going to be ahead of much of your competition.

Here Are Some Starter Copywriting Tips:

1. Understand your target market – The more deeply you understand who you are writing to, the more effective your copy will be.

2. Understand your product – Understand what is unique about your product and why it would appeal to your target market.

3. Focus on benefits – The features of your product are important, but it’s the benefits that will sell your products. For example, you may sell an aromatherapy candle in a particular scent and that scent is known to reduce stress. The scent is the feature and the benefit is stress-reduction. People want to know the scent, but they really want to know what they’re going to get out of using the candle.

4. Use simple language – Avoid using big words or long, complicated sentences and paragraphs. Respect the fact that the average person’s reading level is likely lower than yours and make it easy for them to get your message.

5. Focus on your reader – When we write about our business or products, we tend to focus on ourselves. Instead of using a lot of “we” statements, turn it around and speak to your audience. For example: Instead of saying, “We value customer service,” say, “Your customer satisfaction is guaranteed.”

6. Prove your claims – Back up claims with real and detailed testimonials, research facts, etc. The more believable your copy is, the more likely you are to clinch the sale.

For more copywriting tips and practical exercises to help you make more sales without so much work, grab your Mom’s Talk Biz Guide to Copywriting and get started right away.

Free Promotion from Press Releases

Press releases are a great way to get plenty of free exposure for your business. Simply put:

1. You write a newsworthy story about your business into a certain format
2. Send the story to various media outlets.
3. If they’re interested, they may publish your press release or interview you.

A story that the media picks up will be far more valuable than a paid advertising spot. Having the media do a story about you is like a personal endorsement of your website and business. You can tell them about the launch of your new website or business; your expert opinions on a topic in the news; fundraisers or anything else the media might be interested in.

That sounds easy enough, but how do you put a press release together? Here are some tips to get you started:

Appropriate Press Release Format

Your press release should have six basic components and they are:

1. Release Instructions

“For Immediate Release”;
“For Release Before [date]” or
“For Release After [date]”

Use one of the latter two if your press release is of a time sensitive nature. For example, if you are holding a public speaking event, you will want to use the “For Release Before [date]” and make sure you input the final date for registrations. If you are using the “For Release Before [date]” ensure you are sensitive to media deadlines. Send your release out well in advance.

2. Headline

Write an attention-grabbing headline. Make it benefits-oriented (why would it be of interest to people?) and descriptive. Avoid hype and promotional language ~ remember, this is a news story.

3. Contact Information

Include as much information as possible here. Make it easy for the media to contact you. Include your phone number, address, company name, fax number, email and website URL. Include the hours you are available at the listed phone number and add an after hours phone number, if applicable.

4. Summary

Before you get into the body of the release, write a sentence or two to summarize your press release. Make it interesting, you want the recipient to keep reading.

5. Content

This is the meat of your press release. Again, write a benefits-oriented story. Think of the target audience as you are writing. Your target audience is partly the editor or reporter who will be reading the release. Ultimately, however, your target audience is that editor or reporter’s readers or audience. You need to write a story that will be of interest to them.

The first paragraph should answer all the important questions – Who, What, Where, When, Why & How?

Add some quotations to add credibility and to break up the story. Quotations can be from you about the topic. Testimonials or commentary from your customers are very effective as well.

6. Signify the End of Your Release

The end of your press release is shown by a few simple characters. Place ### at the end of your release.

For more ideas on when to send a press release and how to write one that’s sure to demand the media’s attention, grab your free Mom’s Talk Biz Guide to Press Releases.

Healthy Eating for Toddlers – It IS Possible

If you are concerned about your toddler’s eating habits, don’t worry you’re not alone. There are many other moms out there who have experienced or are going through the same thing. Periods of picky eating or not eating at all is quite common when it comes to toddlers.

Here are a few tips to help you get through these times:

Start out right

When your toddler begins eating table food, be cautious about the foods you give him first. Always offer vegetables first and fruits last. Why? Many fruits are naturally sweet. Some toddlers who start out with fruit might refuse the less appealing taste of vegetables.

Provide balanced nutrition

Do you offer your toddler balanced meals? The AAP (American Academy of Pediatrics) recommends that your toddler consume at least 1000 calories per day. Make sure you offer them a well-rounded meal when they are ready to eat. Include dairy products, protein, breads and cereal (grains), fruits and vegetables.

Limit sugar

This is a hard thing for many parents. Companies have made it easy for kids to grab a bottle of soda with their mini cans and bottles. You should take heed to caution if you are already giving your toddler sugared drinks. Another important point to remember is to monitor their intake of candy and junk food, as well as sodas or fruit drinks that contain sugar. This stuff is no good for their bodies or teeth and will make them bounce off the walls.

Make eating fun

If your toddler is a fussy eater and refuses to eat healthy foods, don’t make a big deal about it. Chances are, the more you try to make her eat carrots, the more she will refuse. Instead lay out healthy foods within her reach and let your toddler grab the healthy snacks on her own. Carrot sticks, apple slices, raisins, apricots, bread sticks are all great and quick healthy snacks for your toddler.

Above all stay positive and know that your toddler won’t really be in danger if they eat sporadically. This is normal for many toddlers and if they get hungry enough they will eat. If you’re at all concerned about your toddlers weight gain do check with your pediatrician and he or she may be able to provide a multivitamin supplement as well as further advice.

To learn more, check out the Mom’s Talk Guide to Raising Happy & Healthy Kids – Tips and resources address nutrition, exercise, sleep, routines, and much more.

Toddler Separation Anxiety – How to Deal with It

Most moms feel like they will never want to let their precious baby out of their sight when they’re born. Life usually offers up a few stumbling blocks in this area, whether Mom has to go back to work or just wants to take a much needed break and go to the grocery store on her own.

Somewhere around 18 months to two years of age even well adjusted toddlers may experience fear about being separated from his or her primary caregiver. This separation anxiety is made worse by the fact that the child is too young to express his fear is words and usually resorts to full out screaming and crying when faced with letting Mom go.

If you are armed with the knowledge that this is a normal phase that most toddlers go through, you won’t end up feeling helpless and you’ll be able to respond to your child’s fear calmly and reassuringly.

If you’ve rarely ever left your child with someone else or need to go back to work, it’s best to start preparing your toddler for this process in advance. You can do this by slowly allowing your toddler to stay with other people for short periods of time.

Decide how and how far in advance you will let your child know that you are leaving. Decide on the best way to say good-bye. Never just disappear; this will create even more anxiety for your child. It’s always best to be honest with your child, give him a big hug and kiss and calmly leave.

Another good tip is to act positively and happily (even though you may feel completely different inside). This will help your toddler feel reassurance and know that there is no need to worry mommy will be back in a little while.

Keep up with what’s happening at Mom’s Talk Network, by clicking here.

Reading to Toddlers – Tips for Parents

Do you spend time reading to your toddler? Reading out loud to your little ones has important benefits to offer both of you.

The first benefit is that you both get to enjoy some cuddle time. Taking care of a busy toddler can be exhausting for mom so the chance to relax on the couch with your bundle of energy is a treat. Reading a book or two right before their nap or bedtime is a great way to calm them down and prepare them to rest.

Another benefit is that it builds up their self confidence. Toddlers love to have a few favorite books read to them over and over. As they learn to recognize the characters, they start to anticipate what you’re going to say next. This is both exciting and reassuring to them. As the mommy you may be tired of reading the same book again and again but you are giving them a precious gift with every turn of the page.

Your toddler’s books can also provide reassurance and comfort. A 20 month old was terrified about being dropped off at a new daycare until her Mom had a light bulb moment. She packed her favorite Dr. Seuss books in the diaper bag. That next visit to daycare, the caregiver sat down to read to her daughter before Mom left. The little girl’s eyes lit up with delight as she heard her stories being told by another and she snuggled in close to listen. When Mom waved good bye, she hardly took her eyes away from the book.

A third benefit is that your toddler is learning, no matter how short and simple the story may be. As you read aloud and point at the pictures or even follow the words along with your finger tip, you’re teaching them that the words stand for something. Before you know it little chubby hands will be doing the pointing for you.

Even when they are too young to really understand what is being said, they’re benefiting from listening to the words. With every syllable you’re helping them to grasp the nuances of language and by making reading a big part of their life at a young age, you’re setting them up to like books later when they become important to their education.

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